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Soft Focus
Spring Summer 2014 Inspiration
18th Jan, 2015



Inspired by the softer aesthetics of refined purity, this trend inspires us to breathe and rethink. The complications are kept hidden and merged with a more gentle tone of fresh layer. Soft focus emphasizes on creating the need for layering and trapping over geometrically cutout structures. Ritual complexities are revisited and updated. The products are inspired by the everyday but are reinvented in terms of material layering in a new sense of delicacy.


Transparent layering dominates this trend. Soft coating paired with cutout linings and softened volume, takes inspiration from simple lines. Artisan meets tradition for a thoroughly modern execution. Lines and pattern are updated through modern use of line, color and materials.


Colors are filtered yet vibrant and sharp. The colors used are a bold combination of bright warms and a relatively smaller palette of soft colds. Fuchsia pink, bright orange and chrome yellow dominate this trend and at times, blend with one another to embrace a fresh aesthetic. While, midnight black, deep teal, cobalt blue, nude pink and pale peach compliment the dominant colors of this trend by default. With a few fresh neutrals added, this trend doesn’t fail to serve us a fresh palette of exciting new combinations.




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