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Myntra Fashion Incubator
QUO makes it to MFI's top 30 designers.
19th Dec, 2014

 

Welcomed with a great set of friendly people, and warm hand shakes, Myntra Fashion Incubator (MFI), was truly a fabulous experience for us all. Just this other day, we got a call from MFI, telling us we were selected to be on of the top 30 brands for the first batch of MFI. It gives us immense pleasure not just to be a part of this amazing new venture, but also to be a part of the journey with these amazing 29 other designers.

 

The Bridge to MFI program, as they call it, was comprised of guest lectures, designer introductions, catalogue shoots, fashion exhibition and one-to-one discussions. The guest lecturers included various influential people in fashion, namely, Mr, Ramanujam Sridhar, founder and CEO of Brand Comm; Mr. Kartik Srinvasan, an expert in digital media and marketing; Mr. Rishi Vasudev, vice president for Flipkart, former CEO for Calven Klein, India; and Mr. Abhishek Verma, heads private brand business in Myntra. Now, we could go on and on about their findings and accomplishments in their respective lives, but what we truly want to appreciate is the impact they made in all our minds, in a span of just an hour. The information they shared was vast and highly applicable especially given that we as a brand are 14 months into this business and we question the topics they touched, everyday. An Interactive session with these highly experienced people answers a lot of those questions.

 

 


The exhibit organized by Myntra was winsome for all. The beautiful set up, along with the most prestigious set of jury members that included, Rina Dhaka, Paras Bairoliya, Abhishek Verma, Wendell Rodricks and our favorite Rohit Gandhi and Rahul Khanna, made this evening memorable for all the participants. The jury members strutted around all the exhibit stalls and interacted with us, exchanging feedback and views on our brand and their respective vision on it. We were thrilled to see so many fashion influential people appreciate our work, and truly mean it.

 

We are extremely delighted and honored to have been a part of the Bridge to MFI program! The MFI program organized by Myntra, is only one of its kind, and we wish them all the very best for this coming year!

 

VIEW BRIDGE TO MFI HIGHLIGHTS

 

WATCH THE DESIGNERS IN RESIDENCE

 

           
  
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